The challenge:
With a diverse audience in terms of age, ethnic origin and economic status, one of Greater London's largest housing associations – London & Quadrant Housing Trust – asked Talisman to provide collateral for a series of roadshows offering advice on money issues.
Talisman’s approach:
Talisman already produces an award-winning magazine for residents, but this project needed to be clearly identified as a separate entity. We devised a branding to run across the whole programme, which included a pocket guide of useful tips, numbers and links, a brochure, teaser posters and postcards.
We also sourced and branded a variety of merchandise to act as attractors at the roadshows, such as cotton bags, notepads, pens, calculators and piggy banks.
