The challenge:
Gist is a leading business logistics company delivering goods to customers across the UK and Europe. Talisman already produced a bi-monthly employee magazine called Gist World, but when it came to delivering safety messages to their 1,000 professional drivers, it was clear that a printed publication was not the right format.
Talisman’s approach:
We made the format fit the audience and launched an audio programme called Drive. It is produced quarterly and distributed to drivers on CD so that they can listen to it in their cabs.
Initially, Drive was established to discuss safety issues in the driving industry. However, over the years, it has developed into more of a feature-based programme tackling driver-focused interests such as working hours, engineering developments and sleep apnoea.
