The challenge:
How do you communicate effectively with a workforce that is on the go 24/7? That was the question posed by logistics specialists Gist, who commissioned Talisman to set up a new publication for its 5,000 strong factory and vehicle-based team.
Talisman’s approach:
With Gist employees working to tight deadlines in warehouses, on the UK’s roads and at head office, producing a publication that they could easily dip in and out of during their breaks was important.
So Talisman created Gist World - an easily digestible 16-page magazine with a carefully balanced mix of business and people news to appeal to all audiences and reflect the company's strategy. Produced quarterly, Gist World is seen as an integral part of the company's strategy to uphold its health and safety reputation and promote everything the business stands for.
