Helping L&Q residents be money wise

One of Greater London’s largest housing associations, London & Quadrant Housing Trust, came to Talisman for the production of collateral to appeal to a diverse audience in terms of age, ethnic origin and economic status, for a series of roadshows offering advice on money issues.

Talisman already produces an award-winning magazine for L&Q residents, but this project needed to be clearly identified as a separate entity. We devised a campaign branding to run across the whole programme, and material which included a pocket guide of useful tips, numbers and links, a brochure with advice and guidance on money matters, together with teaser posters to publicise the roadshows and postcards.  Talisman also sourced and branded a variety of merchandise to act as attractors at the events, such as eco-friendly cotton bags, notepads, pens, calculators and piggy banks.

 L&Qhands

 

Talisman already produces an award-winning magazine for L&Q residents, but this project needed to be clearly identified as a separate entity. We devised a campaign branding to run across the whole programme, and material which included a pocket guide of useful tips, numbers and links, a brochure with advice and guidance on money matters, together with teaser posters to publicise the roadshows and postcards.  Talisman also sourced and branded a variety of merchandise to act as attractors at the events, such as eco-friendly cotton bags, notepads, pens, calculators and piggy banks.